UPDATE on Facebook Ads: Facebook Ends Ethnic Targeting Ads
Posted by Cary W Porter on
In an update to a story we reported on Monday:
Facebook Ends Ethnic Targeting Ads....
Facebook announced that it will no longer permit marketers who buy housing, credit-related, or employment ads to post on its site to target ethnic groups. U.S. lawmakers had warned the social media giant that the Facebook feature allowing marketers to target users in such ways could be discriminatory.
“There are many nondiscriminatory uses of our ethnic-affinity solution in these areas, but we have decided that we can best guard against discrimination by suspending these types of ads,” Erin Egan, Facebook’s chief privacy officer, wrote in a blog post.
Facebook did not allow advertisers to target someone specifically by race, per se, but by what…
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