Real Estate Pros: Beat Facebook at Its Own Algorithm Game

Facebook’s aim to become a “digital living room,” making users’ networks smaller and more private, may require a change in your social media strategy to remain visible to current and prospective clients online. It will take time to know the full impact of the social network’s latest shift, announced in March, which prioritizes private messaging and Facebook groups over other content. But the intent, like other recent Facebook changes, is to limit users’ exposure to posts generated outside their inner circles. That makes it harder to reach audiences organically.

One strategy is to become more active in Facebook groups, which already engage 400 million of the social network’s 2.4 billion…

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Welcome To The Cascade Team Keenan Porter (Proud Dad Moment About to Go Down!)

I’m always so happy to welcome new agent to The Cascade Team, but I will admit that this announcement has a very special place in my heart. Keenan was just 1 year old when I first got my real estate license, and now after all these years it’s a pleasure to announce that my son; Keenan Porter has passed his Broker’s exam!

Some people feel like they were born to do Real Estate, but in the case of Keenan… He was literally “Born” into Real Estate!

From the tender age of 2 Keenan’s dad (Cary Porter the Owner/Designated Broker of The Cascade Team) would bring Keenan to Open Houses with him. By the age of four Keenan was set up with “Free” lemonade stands in front of said open houses where he would direct people to go in and; “See his Dad”.

From…

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King Count Housing Inventory Increases More Than 62%

• King Count Housing Inventory Increases More Than 62%
• Total Area Inventory Up 24.5%
• Buyers rejoiced at lower interest rates in May.
• Volume of new listings, and the number of closed sales – both showed slight gains from a year ago.

Home buyers are “better off,” but market is heating up.

KIRKLAND, Washington (June 6, 2019) – The housing market in western Washington may not be as hot as it was last spring, but it is heating up, suggested one industry leader in commenting on the latest statistics from Northwest Multiple Listing Service.

Matt Deasy, president of Windermere Real Estate/East, Inc. said his analysis of single family home sales in King County reveals 7 out of 10 properties that sold during May had 15 or fewer days on the…

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The Cascade Team Careers: Transaction Coordinator Assistant

• Issaquah, WA
• Full-time
• Salary: $15.00 to $17.00 /hour

Transaction Duties:

Create Files for New Transactions: Read through contracts and file; ensuring we have mutually signed contracts, and all forms relating to the transaction. Creates commission disbursement forms.

Escrow Duties: Open escrow and assists with communication between agents, escrow, and The Cascade Team; ensuring Escrow receives all pertinent forms for each transaction.

Time Frames and Deadlines: A real estate Transaction Coordinator's job includes paying attention to deadlines for items such as earnest money, inspections, and other related deadlines.

Closing Duties: Close out files including: Changing status on the NWMLS; deactivating and reassigning Adcodes,…

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Selling Your Home? Don’t Be Left In The Dark

In today’s changing market, there’s more to a successful closing than just getting the offer accepted. Make sure you have an agent capable of guiding you from start to close!

The old school three p’s — “Plant a sign, Post on the MLS and Pray” — employed by some agents in hot markets, will not work as things begin to cool off. The adage, “You have a minute to sell your home,” beginning the moment a prospective buyer pulls up in front of a property, is no longer true.

That minute has become 10 seconds or less and happens on a buyer’s mobile device nowhere near the listing. If buyers do not like what they see, no amount of open house signs will get them into your listing — they will swipe left and move on.

This year’s market is not the same as…

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Pricing your home in today’s market

Pricing Your Property Is A Balancing Act:

On the one hand, you want to set a listing price that maximizes interest among qualified, motivated buyers who will be willing to pay top dollar for your property. Indeed, such buyers will ultimately determine your property's top market value.

On the other hand, you do not want to set a listing price that attracts a lot of buyer prospects, but sets the stage for negotiations that result in your getting less than what your property is really worth.

Your Home's Actual Market Value

In a perfect world, your home's value would be everything you think and need it to be. However, simply put, your home's value is not determined by you, but by what the market is willing to pay for it at a given time. These…

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Open House Treasure Hunt 2019 on May 18th!

The Open House Treasure Hunt is Back!

Join us on Saturday, May 18th for our Annual Open House Treasure Hunt.

Tour homes and win over $200,000 in Cash & Prizes!

96.5 Jack FM will be at select locations with live remotes and more chances to win!

Homes must be listed by May 16th!

Register HERE to have your home included in the Open House Treasure Hunt

What can you expect during the Open House Treasure Hunt this year?

Our marketing efforts include:

• 80 Radio Spots - 96.5 Jack FM (around 1 Million Impressions will be generated from the radio spots!)
• Live Radio Remotes - Website promotion for each remote on the station's website
• Jack FM Home Page Banner
• Inclusion on JackSeattle.com with events, newsletters & contest…

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THIS WEEKEND, PLEASE HELP US BRIGHTEN A CHILD'S LIFE!

Text: crayondrive to 425-223-4655 for up to date details and drop-off locations!

Help us Brighten a Child's Life!

For the 14th year, The Cascade Team is once again hosting Project Crayon Drive this April! For the young who find themselves at Seattle Children’s Hospital, sometimes the simple things like a coloring book and a few crayons can be as soothing as the trained staff and smiling doctors. Yet, something as simple as crayons often goes overlooked. Each year, Children’s Hospital goes through over 240,000 crayons, but each child only gets a couple to use.

And that’s where The Cascade Team — in partnership with the Children’s Hospital Guild Association and several area merchants — comes in. Throughout the month of April, agents from The…

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14th Annual Project Crayon Drive Collection Dates, Locations and Times Announced

Text: crayondrive to 425-223-4655 for up to date details and drop-off locations!

 Help us Brighten a Child's Life!

For the 14th year, The Cascade Team is once again hosting Project Crayon Drive this April! For the young who find themselves at Seattle Children’s Hospital, sometimes the simple things like a coloring book and a few crayons can be as soothing as the trained staff and smiling doctors. Yet, something as simple as crayons often goes overlooked. Each year, Children’s Hospital goes through over 240,000 crayons, but each child only gets a couple to use.

And that’s where The Cascade Team — in partnership with the Children’s Hospital Guild Association and several area merchants — comes in. Throughout the month of April, agents from The…

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Facebook has been charged with housing discrimination by the US government.

‘Facebook is discriminating against people based upon who they are and where they live,’ says HUD secretary.

By Russell Brandom:

The Department of Housing and Urban Development has filed charges against Facebook for housing discrimination, escalating the company’s ongoing fight over discrimination in its ad targeting system. The charges build on a complaint filed in August, finding that there is reasonable cause to believe Facebook has served ads that violate the Fair Housing Act.

“Facebook is discriminating against people based upon who they are and where they live,” HUD Secretary Ben Carson said in a statement. “Using a computer to limit a person’s housing choices can be just as discriminatory as slamming a door in someone’s face.”

…

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