Warning: Facebook Paid Ads For Real Estate May violate the Civil Rights Act and The Fair Housing Acts
Posted by Cary W Porter on
Dive Brief:
- A new report from the nonprofit investigative journalism outfit ProPublica suggests that Facebook’s option to target ads at users based on what the social media website calls "ethnic affinities" violates the Civil Rights Act of 1964 and the Fair Housing Act of 1968 because it lets companies target — or avoid targeting — advertisements at individuals based on race.
- Facebook’s ad-targeting capabilities, including the exclusion feature, are generally a boon to companies, who use it to reach niche audiences to yield a greater return than simply sending an advertisement to a general audience where the impact may not be as significant.
- The social media site does not ask users to identify their race but instead determines "ethnic…
2717 Views, 0 Comments