Subscribe to Cary W Porter blog
Out with the old and in with the high-tech. A new survey found that Americans are thinking differently about “move-in ready” homes; they now want it to be “smart ready” too. The survey of 1,250 U.S. adults who have broadband Internet access at home found that 71 percent of all respondents want a move-in ready home. But the poll uncovered an interesting twist. Of the respondents who opted for a move-in ready home, 44 percent said that smart home technology should already be installed. Another 57 percent would consider an older home updated if it had smart home technology.
 
Move-in ready is being redefined by home technology.
 
  • 71 percent of all U.S. Broadband Households if they were to buy a house today, they would want it to be move-in ready. When those respondents
  • were asked what “move in ready” means to them:
  • 44 percent agree that a move-in ready home has smart home technology installed
  • 45 percent agree that a move-in ready home is new construction
  • 74 percent agree that a move-in ready home has new appliances
  • 83 percent agree that a move-in ready home has updated kitchen and bathrooms
  • 85 percent agree that a move-in ready home has updated heating/cooling
 
Additionally, 57 percent of people who want a move-in ready home would consider an older home updated if it had smart home technology.
If two homes were exactly alike, most Americans would choose the smart home, but many are nervous to install the smart home
technology themselves.
 
If faced with two homes that were exactly the same except for the fact that one home was smart and the other was not, 54 percent of all U.S.
respondents would opt for the smart home.
 
36 percent of all U.S. respondents believe that having smart technology is a major selling point when buying a home.
 
However, 32 percent report they would be intimidated to install it by themselves.
Smart home technology isn’t just for the young and tech-savvy anymore.
 
Market Segments express an interest in smart home technology:
61 percent of Millennials
52 percent of Gen Xers
50 percent of Boomers
59 percent of parents
 

Smart home appliances and technology are becoming more mainstream in homes throughout the country. Products and features once reserved for only the highest priced properties are now found in homes across the United States at various price points. The proliferation of this technology is not only changing the way Americans live, it’s also changing their tastes and expectations when shopping for real estate—so much so that making your home “smart” may be smarter than you think.

A survey of more than 500 Real Estate Brokers found: 

Buyers are asking, “How smart is this home?”: Nearly two in three (64 percent) of the sales associates surveyed agreed that buyers today are more interested in homes with smart home features and technology than they were two to five years ago.

Buyers want to control their home from their smart phone: 62 percent are seeing more buyers interested in controlling their home technology through their smart phone or tablet now than they were two to five years ago.

Listings are getting smarter: Nearly 60 percent says they are seeing more smart home features in listings than they did two to five years ago.

Smart homes sell faster: One in three (33 percent) noted that homes with smart home features and technology sell faster than homes without them.

Gen X is the “smartest” generation of home buyers today: While it’s no surprise that almost half of sales associates are seeing Millennials (age 18-24) interested in homes with smart home features, even more (57 percent) identified Gen X (age 35-49) as the top buying group interested in smart home technology.

The connective tissue of smart technology in the home is entering the mainstream. “Smart Homes” are solving many consumer and societal needs when you consider all of the security, energy efficiency and entertainment advantages that come along with a connected home.

According to the survey, home buyers are most interested in smart home technology for the following categories:

  • Security (65 percent of sales associates agree)
  • Temperature control (57 percent)
  • Safety (48 percent)
  • Lighting (46 percent)
  • Entertainment (42 percent)
  • Appliances (23 percent)

Click HERE to see The Cascade Team's "Smart Marketing Tools" for Selling your "Smart Home"

Posted by Cary W Porter on
Email Send a link to post via Email

Awesome! Article :)

Posted by Mark Toniz on Friday, February 24th, 2017 at 10:52am

Leave A Comment

e.g. yourwebsitename.com
Please note that your email address is kept private upon posting.